フランクフルト大学日本学科 講演: 日本の広告から見るライフスタイル

• ５月２８日（水）, 2:00 p.m. ムゾーン塔 スタジオ３
  
• 使用言語：ドイツ語
• 入場無料
• クリスティアネ・リューレによる講演（ドイツ語）

無印良品を例に、日本の消費社会を考察する。

Japanese sociologist Chizuko ENDO once spoke of “department stores of a new generation” as one characteristic phenomenon of the restructuring of Japanese economy at the end of the 1970s, leading to a “refresh boom” of the Japanese landscape of consumption in the early 1980s. Since then, the big traditional department stores were no longer the only spaces of consumption for the modern urban consumer. New concepts emerged, like the one introduced by Muji. Among other topics, the lecture will examine how the “non-brand” Muji created its “brand image” and what motifs were used in various marketing campaigns.